Hi Alex,
Todd got back to me with an answer and it's what I thought. HOWEVER there is an important distinction with the way this program works that I think you may have misunderstood.
Todd just emailed me saying: That is correct. Our health insurance products solely target the U.S. consumer. We will not accept domain names at the have foreign domain extensions, or target consumers outside of the U.S. The amount paid by our advertisers, based on product type and state, is the basis for the CPC price.
So one part I want to clarify based on your post - is it's not a set $1 or $2 or any specific amount per click. You earn a % of whatever the clicked advertiser pays BrokersWeb. BrokersWeb negotiates the best deal they can with each advertiser but the amount per click varies by advertiser, product type and location of the request. If you talk to your account rep they may be able to tell you which locations and products tend to generate higher revenue.
But back to your main question, they only represent US advertisers, so yes you should geo-target your ads if possible.
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Your Partner in Success,
Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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