The other side to PPC instead of earning FROM it is using it to advertise.
If you want to use PPC to advertise your site, you basically bid on keywords related to your topic then you pay every time someone clicks over to your site. You can pay anywhere from 5 cents to $10 per click (even higher) depending on the KW.
There is a whole science to it and lots to learn, so if you jump in without knowing what you are doing -
it's a lot like gambling and you can lose your shirt.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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