First thing I would tell them (show them) would be the basics of SEO.
After that I'd direct them to someone who could build a good CMS website.
Next, give them a website to model their site around...something that is easy to navigate and use.
After that show them how you can make money through article/press release writing (no website needed but always a plus).
Tell them to work hard for about a year and then show them how to play a lot more golf and work a lot less then they used to.
