[Linda Buquet]

One of the benefits though is that if you use generic KW in the links -
like /bluewidgets (instead of the product name) then if the merchant pulls his program or conversions are bad, you can change out all his links throughout your site to another merchant all in one place. Or if the program switches from CJ to Performics. Just change it in htaccess or gotrythis or whatever you decide to use and boom every place that link is automatically changes without you having to go find them and change individually.