You definitely have to spend some money to make money, but sorry to say, you got taken. Anything Pay-Per-Click is not for someone just starting out and not for the faint-of-heart. You really need to have a handle on how they work and what you need to do. I would forget about anything PPC-related.
I've been at this for a bit over a year now and my web site is doing really well. It's taken work, but I know I'm on the right path. Trial and error, learning from my mistakes early on and soaking up as much information as I can get has kept me moving. I'd be happy to share what has worked well for me, if you'd like to PM me.
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