I'm fairly certain that Aaron will probably sell. There's already some speculation of bidding going on as we speak.
Actually,the news wasn't too surprising when you consider his options -- get rid of SEO Book or Threadwatch -- which would you choose to go? Aaron Wall built up his brand name with SEO Book and it's become synonymous with that name, Threadwatch...not so much -- well, not as much.
It'll be nice to see how this all plays out.
~ Teli
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