Hi Localceleb,
Welcome to 5 Star.
No - Affiliate and webmaster are typically the same.
Affiliates add banners to their sites to sell or advertise other people's stuff.
The company that has their own affiliate program is typically called the merchant.
The merchant is the one that wants to pay affiliates to put banners on their site.
So it looks like you are a "merchant" looking for affiliates?
If so and if your affiliate program qualifies and you post
following the rules you can post an ad about your affiliate program
down in the
Merchants Promote Your Affiliate Program section.
Although I suspect if you don't know the difference between a webmaster, affiliate and merchant
then I strongly suspect your program may not be not ready to start recruiting affiliates yet.