[John Guanzon]

I don't think it is all that big of a deal, basically all they did was take away the ability to use iframes, plus Google rankings were hurt a bit.

The drop in lens rank is due to a change in the alg most likely due to the amount of lenses that were dropped and removed in one fell swoop.

It is still a very viable form of advertising and a great Google ranking tool. The best thing to do is adapt to the new structure and continue promoting and building them while continuing to make the best of it.