We were discussing this for one of our merchants that sells an insurance type product for pregnant women (Maternity Card). The idea was to build a video clip of a news story on the brand into the landing pages that we gave affiliates.
The question is, would this kind of thing be good (certainly it would help to build trust in the brand), or would it potentially be too much of a distraction from the ultimate goal, which for an affiliate is getting the visitor to click on the link and fill out a lead.
Interested to hear your thoughts.
Thanks
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