[loxley]

I have read quite a bit about this, but something keeps escaping me. I'm sure it's really obvious, but you said there were no dumb questions, so here goes.

I do not see why you need a webpage for yourself. If someone searches for an anti-virus program (just an example) and they click on your ad for that product, why would you send them to your website instead of where they would purchase the product?

It seems like an added step to me. I'm not against using a website and I've made one before for my business. I have an idea for a niche and I will start there. But wouldn't it be easier to just post ads without the added step of going to a website?

thanks,
Liesha