No standard conversion rates online across the board are about 2%.
That's 2 sales out of 100 clicks.
But it can vary WILDLY depending on a huge variety of factors including the type of product and the price range - your keywords, your ad, your ad placement - the merchants site, how good theie cart is and if tracking is working right.
Now some hypey Internet Marketing products namely ebooks can grossly exaggerate their conversion rate claims just like they exaggerate their income claims AND exaggerate the fact that it's so easy you can sit on the beach while the money rolls in.
All that hypey dishonest marketing stuff is ONE of the many reasons I suggest n00bs stay clear of Clickbank and IM ebooks at least in the beginning.
There's too much crap and it's too easy for n00bs to get bamboozled.
All that said SOME products IF you use the right keywords or have highly target traffic COULD have 1/20 conversions.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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