I will give you an example.
Let's say I am promoting a very generic product. Let's say Skin Cream.
Lots of competition.
I do some research and after reading, I discover that the skin cream is actually great if you suffer skin allergies even though they are not advertising that point.
I set up a website about anti-allergy skin cream which promotes that original producct, but because I am coming at it from a more niche angle and promoting its benefits to a niche audience, I will probably make better conversions and waste less PPC money.
Thats one example of what I have done successfully with using a landing site.
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