How do you even know they don't have cookies? Have you talked to them?
Or are you just assuming because they don't state cookie length on their affiliate info page?
No lack of cookies does not mean the program is dishonest or a scam. Could be set up wrong or the company is clueless and needs to be educated. But whatever the reason cookie length is up to the merchant.
Yes longer cookies are better and yes pro-active, affiliate-friendly, well managed programs TEND to have long cookies but there is not a hard and fast rule. Most of out programs are at least 90 days and some go to 10 years or even "forever" but in reality we know most consumer cookies won't last forever, it's just that the tracking is set up to have no cookie expiration.
Cookie length also depends on the type of program. Many high paying lead based programs don't have cookies since there is no purchase and usually an immediate action. Amazon only has a one day cookie. That's not very generous, but that does not mean the Amazon affiliate program is "bad."
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Linda Buquet :: Affiliate Recruiting, Promotion & PR
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