bbrian017, it sounds as if you have a few things confused.
In another thread I briefly explained what an affiliate is and what a merchant is because you asked. But what you are talking about here sounds as if you have a website and you are trying to get more traffic to come to your site and you are willing to spend money to help generate more traffic.
If that is the case, you most likely aren't talking about becoming a merchant, starting an affiliate program and recruiting affiliates, unless there is more involved than stated in your post.
There are also many good free ways to generate traffic.
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