Link masking works only if you're going against simple affiliate thieves.
"Save file as something called coupon10.php"
-I could download your .php file, and open it up in a text editor and see it from there.
Add the following line to your .htaccess file:
-I think the .htaccess file could be downloaded too, and I could swipe your entire list of aff progs.
I think the key is to have a php script which parses the raw link through some form of internal table and redirects using a flag. - so calling on the php might be something like abc.com/redirect.php?=offer34
you might like to google for the "shorturl.php" script, which incorporates clicktracking too.
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PS: Don't ask me what I used to do before Internet Marketing...
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