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I'm going to reccommend that you avoid trying to sell in forums, as you're likely to get blocked and generate bad pr for your friend's site.
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I have to 2nd that sentiment -- you don't want to start off that way. I would try to get a web site going -- or some say Blogs are the way to go although I'm still learning in that arena myself.
If you have a web site you can put up pictures and descriptions and then place a sig tag in all your e-mails and such.
Otherwise I was a little unclear myself as to just what you're looking to do, but we have to start somewhere, right!