[Linda Buquet]

Really good info about how Google bot reads your Adwords landing page and what to do to fix it if you get Google slapped.

"So you’re bidding on a keyword. You have the keyword in the title, description, display URL and destination URL. Your click through rate is over 5% and Google still says your quality score is poor? Your landing page has links to your privacy policy and your content is useful and relevant. So what’s the deal?

The quality score bot does a reasonably good job most of the time, but sometimes we need to point them it in right direction. To do that, we need to structure our web pages semantically and structure our documents logically."

See screen shots and read the rest at Search Engine Journal:
How To Master the Google Landing Page Quality Score

Thoughts???