Just found a couple really good articles over at the Website Attraction Blog,
so wanted to share them with you guys.
Quote:
Calculating the best bid for your PPC keywords
"When you advertise in search engines, you bid for advertising space. A higher bid gives you more visitors, but may also erode your profits. In theory, you want to calculate the perfect individual bid for every keyword – but is it really worth the effort?"
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Read the rest:
Calculating the best bid for your PPC keywords