Whatever works best for you.
I just picked up the book (not an e-book), "Made To Stick" (a recommendation from Dr. Evoy) and it's about the psychology behind what makes an idea "sticky" What is the contents of an idea that results in people thinking and acting differently? The authors talks about proverbs, legends, the Subway Jared marketing campaigns and a lot more. They show you exactly how people think that makes an idea sticky and how to apply it to whatever you're doing. I my case, affiliate sales and online business.
It's a great book so far and I highly recommend it.