Teli,
Not sure that I can help you too much but I recently had a page appraised by Moniker.com and it was a very professional and thorough appraisal taking into many aspects of the site. The owner of Moniker, Monte Cahn does a radio show on WebmasterRadio.fm every Wednesday at 7pm est. and listening to this I have really learned alot about Domains and Selling Domains. So much so that I transferred all of my domains to Moniker for better management.
Also they have a new Escrow Service too that will help in the transfer of the domain safely.
Hope this helps.....
Charlie
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