I have not seen conversion rates quoted for awhile. We all know conversions vary by market and for a long time 2% was considered to be the average conversion rate. Well the
Grok guys at FutureNow just shared some conversion numbers in hopes it would raise everyone's goals. I think most, if not all, of these companies have affiliate programs too - so this list may give you ideas for merchants to add to your Holiday line-up.
ProFlowers - 31.7%
LaneBryant Catalog - 17.6%
Office Depot - 14.6%
Coldwater Creek - 14.3%
L.L. Bean - 13.3%
Eastbay - 13.2%
Lillian Vernon - 13.1%
Blair.com - 13.1%
Amazon - 12.5%
QVC - 12.3%
Source: Nielsen/NetRatings