[Linda Buquet]

Hi wsyeager,

Sorry, my back went out yesterday and I'd just gotten back from the Doc and was totally out of it so slightly misread. Still in alot of pain, but thinking a little more clearly so let me take another stab at this from the reseller angle.

My answer still holds through in the case of resellers for a couple reasons.

If we use Rob's example of Sony Vaio - linking to Sony would probably offer the highest conversions.

Any time you add another site/link/intermediary into the mix you stand to confuse or lose a customer.

Offering too many choices sometimes is not the best way to go.

However one strategy that could work is a price comparison strategy if it's a product that would lend itself to that and the resellers do sometimes have different prices.

Not knowing the product or anything I'm thinking either just go direct to "A".

Or pick the top 3 resellers and put a link to each saying find the best price or something to create a bit of a price comparison opportunity for the shopper. I just would not list all 10, at least based on what I know so far.

Realize some merchants convert better than others and some of those resellers may have shorter cookies. So if you have enough traffic that it makes sense you may want to test a couple different options.