Great information, Matt. Numbers 1 and 4 are especially poignant.
Firstly, research shows that online shoppers (especially women) spend a lot of their time researching before they buy. Going straight to a sales page makes no sense.
With regard to mistake 4, it's pretty bad to see someone with a dating review website (inclusive of scantily-clad women) applying for a baby-friendly merchant.
It's about quality, not quantity.
|