i'm a big fan of ppc advertising (if it's done right) when done right you'll get lots of sales and few clicks. if it's done wrong....well....i've lost my fair share of money without result.
If your on a limited budget, it doesn't matter. if you have $10 you should be able to get maybe 30-40 clicks from that, and i've you've worded your ad properly to only attract serious buyers it can be benefical.
But again i'll warn about the dangers of doing it wrong, because i've lost a significant amount of money very quickly (within days not weeks) becasue i didn't know what i was doing.
but give it a go. and good luck. (ps try your own website and a press release also, that's alwasy brought in traffic for me)
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