Quote:
Originally Posted by jcorkern
They need to learn SEO the right way, even if they have to take a class from a "real" pro with proven results. SEO covers a lot of other marketing methods including articles, press releases, social bookmarking, onpage and if you are good at it, link bait.
All of these methods combined will produce traffic for right now, and also raise you in the search engines. so it is a double wammy.
Pay Per Click is also good if you know what you are doing and have the budget for it. there is definatly an art to PPC(adwords), and a novice should be ready to lose some cash when first starting. And if you do decide to use PPC, make sure you use analytics. This is vital, so you know where the buyers are coming from and where the shoppers are coming from.
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I would have to agree with this! Very well said!
IMO :
Good content + SEO + PPC, Paid back links, Forum posts to similar niche, banners, etc. = Great traffic and more targeted traffic!
IMO, opting for paid ways contribute well to a good marketing mix especially at getting targetted traffic. In reality, getting 10 targetted traffic is better that 100 random traffic. Getting just mere random traffic doesn't constitutes your site's success - it's the conversion you get from your traffic. Getting traffic is just the first step, offering the right stuff to your visitors and conversion should be utmostly considered.
To sum up, SEO is great for the long run and should't be left out. This is a long process and wouldn't always give you immediate results. Premium ways (PPC, paid links, banner, etc) for faster generation of targetted traffic especially if you have time constraints.