There are also MANY sites / products that have been built on the Amazon API. This means that the site programmatically contacts the Amazon databases via web services, below the awareness of the end-user. This allows for Amazon products to be seen on thousands of sites... Many of these sites allow you to put your Amazon Associate ID on their site. Some revenue-share, some allow you to keep it all. Some allow you to build a little niche store of your own...
I believe most people shy away from this approach because they want to keep the link juice all to themselves. However, if you're a beginner, it can be a great way to get into it.
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