I voted for making the "conversion"...
There are so many ways of getting traffic to your site or landing page. The real challenge is making a customer out of a visitor. This is where this equation take its role :
Good content (info,service or product) + SEO + PPC, Paid back links, Forum posts to similar niche, banners, etc. = Great traffic and more targeted traffic!
Getting targeted traffic is just a prelude to conversion. What's essential is how you match your target's needs with what you offer. That is (on a PPC scenario), when a visitor is searching for a "cheap jewelry" - you should be able to offer the same or more. Selling for me isn't just partly making the sale, customer satisfaction should also be utmostly considered
