Hi Darkling,
To help you find your passion and develop your niche. Here is one question for:
What do you in your spare time or on your weekends?
With the activities do you in your spare time you should enough information to write articles and develop a website. As you said in post if you like shoes and collect shoes you could write articles about what shoes to wear with your outfit or choosing the right trainer to exercise with?
Start by jotting points on a piece of paper and go from there. Then research that market to find out the major players and your potential competitors.
Just don't limit yourself and you should be fine. There are not right or wrong in for affiliate marketing, there is only trial and error.
Good luck!
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