Hi Peter,
25 cents a click doesn't sound too bad to me for ipod related KWs.
Just make sure there is some volume for the KW and also try to be sure they are KW that buyers would use and not researchers or lookie loos. Especially with Amazon since it's only a one day cookie. Also be sure to research and add negative KW for related or additional words that would just waste your money.
Good luck with your campaign.
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