I was wondering, multiple site owners connected with the same merchant affiliate program...
Internet shopper browses the net, goes through the SERP's and get's cookied by multiple site owners.
Ms. shopper lands first on a shoe site that promotes a shoe product from a merchant who offers a wide variety of women items as well as shoes.
Then Ms. shopper lands on a perfume site because for some algorithmic reason in the SERP's a Page Title holding her favourite perfume brand persuaded to check it out.
"Wow! 40% Discount" - she reads on the site.
Goes straight for the buy - pulls out her creditcard and places the order.
The shoes she had on her mind has been cancelled...for now
1: Same merchant
2: Two affiliates
3: Ms. Shopper visited both sites
4: Got cookied by both affiliate sites
So who gets the commission?
How does this work?
Is there data that can identify the affiliate?
Thanks!