Hi
Like you, I have an affiliate site on fitness and it does pretty well for such a competitive niche. One of the things I always try to provide on my sites is brutal honesty and as I just told someone else, that is missing out here. Especially with affiliate sites.
Rather than focusing so much on the sale and promoting the products, start by providing unique information in your niche that none of your competitors are offering.
I learned that people buy from people they trust. So in order to get your audience to buy these things you are promoting you have to build up that credibility and one way is through your helpful content.
Do you use these products you promote and can you give an unbiased review? These are things people want to know. If they feel pitched then they aren't as eager to buy.
On the other hand if you say "Hey, my name is xyz.... and I've struggled with my weight for years. Here are some things that have worked for me...."
Right away, you've become a human being who is interested in helping someone with weight loss rather than someone just trying to sell products. Again, people want to be helped. They don't want to be sold to. So if you provide good, free information FIRST and then subtly recommend products here and there that's a much better way than to just build a site promoting a bunch of products from an affiliate program.
I haven't seen your site so I don't know if that's what you're doing but from your description I gather you have a site mainly focused on promoting the products without the useful info to accompany the products.
An affiliate site should appear as if the main goal is to inform, educate, entertain, etc. not sell products. I know that may seem like the obvious way to go because you want to make money. But you'll actually make more if you come across as a human being interested in helping someone solve a problem.
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