The questions are simple. If you think back to when you were first introduced to
SEO or the idea of it, what questions did you have?
I understand that as copywriters, you want great copy that is informative. But sometimes T.M.I. is not good for sales.
These tend to change some over time as more information (and some of it bad) fills the net.
I have always asked the sales rep's to make a note of questions that they get on initial and follow-up calls. This will show you a pattern in a very short time if you get regular calls.
This may sound kind of cold, but you do not want a really informative FAQ on the site as a
SEO website can not close a
SEO job. A
SEO site is a lead generator, not a sales site. So i would focus on a very soft pitch with the FAQ's you choose. The object is to get the call or inquire.
This is to get them on the phone with sales.
Hope this helps.