Chris, the landing page looks good. A couple of suggestions worth testing:
Explain a little about chef tony near the top - he's your expert, he's seen on TV. Maybe this will add a little credibility.
Also, while your site looks great, when you click on the "good deal-better deal-best deal" buttons, you are taken to a landing page with the same buttons, so the user needs to click on the same button again. If there's a way to take them directly to that deal, it might help conversions.
Good luck,
Kris
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