First Impresssions good, but...
The most popular radio station in the world is "WIIFM" - What's In It For Me? OK, love the guarantee and the "buy one get one free" however (I was only there for a few moments) the true benefit to me in making a purchase was lost. You must keep asking yourself "so what?" When you list something about the product it is generally a feature. Only when you can list a benefit (the answer to "so what") alongside the feature do you really, really start to engage the reader/consumer.
Other than that I like the site.
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