Quote:
Originally Posted by Arun Lakhera
I would like to drag your attention to an issue. There is a disagreement regarding working of link exchange among the webmasters. You say that it works but there are others, who deny this theory. I am hoping an informative answer from a master webmaster like you.  |
Matt Cutts has stated that link exchanges "just to get any link" is bad and will get you in trouble. as long as they are limited, targeted, and not from a bad site, they are OK, but building link page after link page is considered now as a link farm and is a violation of the T.O.S. of all major SE's.
This is all common sense. If you are exchanging for traffic and it is not a sponsored (paid) link, you will be ok.
By the way, i am really not a webmaster, I am a marketer and SEO, I stay only in these fields, and just answer questions directly related to these fields. I am far from a designer or webmaster. I hire the best i can find for this and do my job which is seo and marketing.
This is the key to success in business, put the pro's to work and it makes your specialty that much easier.