[PingoPrepaidCallingCards]

I agree with you that online customers try to put there eye blinders on to focus on what their looking for. Thats why two thirds of peoples searches click on the natural results vs paid.

I think the reality is going to be in creativity. Doing something new that catches attention. But in the end of the day if you focus your advertising on what the customer is searching for, that connection will be made.

But I still agree with you that its hard to stand out online or offline.

good luck,

Brian