I voted for both SEO game and creating content.
I love SEO, and it really does feel like a game for me. I get to prowl around, scope out the competition, come up with new strategies, and watch my site move up the listings if I do well. It really is a good time. I regret that 'PPC' was included in that choice, since I find PPC very tedious. Of course, my only attempts so far have been on what turned out to be poorly converting offers for the entire network, so my mind might change once I get the guts to try again with a (hopefully) better offer.
I love to create content since I feel thats what actually constitutes my contrubution to the internet. If I can create an article thats interesting and helpful, thats always a good thing.
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