Specifics on the web 2.0 stuff
I am not an affiliate marketer but I on the blog side, I generally find that the content goes through some stages.
1) Anything is good.
Basically this is where I do directories and things like that. While building up content and perfecting the niche I spend my marketing time on the directories and building lists of related and complimentary content sites that will allow postings.
I also setup my digg, su and other accounts because it garners some start traffic though it is normally worthless.
2) Get Relationships
Building backlinks yourself kind of sucks in my mind. You also never seem to climb the organic results without getting solid constant buzz from the niches you are in. Remember google uses a hilltop algorithm at its inception, which means that the more sites with similar content, that talk about you, the higher your "score".
So here is where I go on a commenting spree. Basically trying to get highly involved on the communications on other sites online. Get them to then engage me back again. This doesn't happen with small 1 line "great post" comments, but instead with legitimate conversation.
3) Start marketing
By now you should see if you have content that will catch. This is usually post 100 or so for me. If I don't have 100 RSS subscribers, I cut the operation as a failure. If I do, I will pump a little bit of money around to see where I can play with getting new quality readers.
Jan
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