Sandy. Don't worry too much about the actual feed. You need the following:
Items marked with a * are a must.
field0 merchant_id
field1 merchant_name
field2 network_product_id
field3 product_id *
field4 upc
field5 ean
field6 mpn
field7 isbn
field8 model_number *
field9 product_name *
field10 description
field11 specifications
field12 promotional_text
field13 merchant_category_name *
field14 network_category_id *
field15 network_category_name *
field16 language
field17 brand_name
field18 merchant_deep_link *
field19 merchant_thumb_url *
field20 merchant_image_url *
field21 network_deep_link *
field22 network_thumb_url *
field23 network_image_url *
field24 delivery_time
field25 valid_from
field26 valid_to
field27 currency *
field28 search_price ** imperative known as offer price
field29 store_price *
field30 rrp_price *
field31 display_price ** imperative
field32 delivery_cost
field33 web_offer
field34 pre_order
field35 in_stock
field36 stock_quantity
field37 is_for_sale
field38 warranty
field39 `condition`
field40 product_type
field41 parent_product_id
field42 commission_group
field43 type
You will find the network shall add their relevant sections themselves. Affiliates will either use the network categories or the merchants own categories. I use merchant sub-sub categories for best description as many networks are not very good at producing feeds. This is because they have so many to do and merchants fail to ensure proper fields are added.
As you can see I have included such things as:
field4 upc
field5 ean
field6 mpn
field7 isbn
This is because databases for price comparison prefer international recognised product details. It ensures better search returns.
Keep your feed updated every week and if you can every 24 hours.
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