Well I can't exactly reveal secrets as I can't commecially advertise and I don't want to explain how it's done either here but lets just say that even though I use the same feeds as everyone else I do NOT get slapped with duplicate content.
Also I am able to get Google to do something that Google is not supposed to do.....access MySQL.
One of my sidelines is software and script design. One of my clients Singapore Telecom has a net services division and they have their own affiliate marketing channel where they are advertising other merchants like any other affiliate. Using my scripts they hit the number 1 spot on yahoo and with a little metatag re-configuration I have suggested to them they'll hit the Big G's number 1 spot organically in Singapore for the term "online shopping". We'll also be supplying them with a widgets backend and frontend soon to produce widgets on the fly, plus an updated database system which extracts 3 million records and category maps the lot inside 4 hours.
Most of my websites for specific generic terms have been top spot for the last four years.
We're also talking to a leading marketing agency after they contacted me (one of the biggest in the UK with many major clients) to supply them a system for widgets too. This is something that any merchant should have to be honest so they can provide a front end for affiliates to log in to whereby they can then produce widgets on the fly with affiliate id embedded. Some networks now provide this following long consultation which we were in part involved with. More savvy merchants already have this and their sales have significantly increased. Now video widgets are all the rage and again this is something we're playing with.
Now affiliate marketing in the UK is significantly ahead of affiliate marketing in the US. Many of the ways they do things in the States is very old hat and I have to laugh when various firms try and trademark applications which started as open source. I'm seeing this with widget platforms based in the US at the moment. Heck, we built ours 3 years ago and a major part of the application is open source anyhow. So I can't wait for some tech firm to come along and try to sue me because they registered an application in the US. Any Court would find I pre-date them all. Anyhow, I digress.
Providing the display of the datafeed is pprepared by the affiliate in specific ways, there shall be no duplicate content issue.
I will reveal one way and that is that dynamically generated pages optimised into static html which are individually tagged does not constitute duplicate content.
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