Ajax is vitally important for modern affiliate marketing. The combination of boxover.js, php and Ajax to produce mouseover image content sizes (widgets) extracting from a MySQL database to create instant product "content units" or entire web pages or even Ajax (or XAjax) and Flash combined to do exactly the same with a php back end to create video widgets again is a must.
So yes. Modern advertising techniques demand Ajax application and it is worth exploring.
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