I am a serious disciple of Guerrilla Marketing. I am continuously studing it. The reason for that is while in the military I was aware that guerrilla warfare or special operations provided the means to do more with less.
The training and tactics involved allowed 12 men to accomplish as much or more than a group of 300. Jay Conrad Levinson has incorporated similar tactics into successful marketing both online and offline. All the small actions contribute to the results of the whole. Use everything as a resouce.
When small you can be more flexible and mobile. You are free of the red tape, procedures and protocol that bog down large organizations. You can make speedy decisions.
I would highly recommend learning and using guerrilla marketing in your small business.
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