Nice points Rob...
Landing Pages are a must for a number of reasons. Having those landing pages hosted under a "good domain" can also be important for quality scores / bid prices.
Being able to track is essential.
And finally, do not be so eager to burn through 5k... you could very well be profitable from the very start providing you get your system/profit funnel correctly in place with good converting offers, strong payouts, and competitive bids.
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