Affiliate Window just announced the new
Affiliate Marketing Guide being offered by the
IAB (Internet Advertising Bureau), the trade association for the internet marketing industry.
Even though the guide is from the UK arm of the IAB, the info is still applicable and a great introduction and overview of the industry, even for US marketers. This is not advanced material, but newer affiliate managers and merchants that want to better understand how to leverage an affiliate marketing sales channel could benefit.
The
IAB Affiliate Marketing Guide is an attractively packaged PDF, with nice graphics, good general information, advice and case studies. The
Affiliate Window blog states: "The handbook highlights tried & tested techniques and strategies that will help brands successfully manage an affiliate marketing programme."