Hey borgie,
Your question is a good one because I push the system as number one.
Think of it as a fire and a line of people passing the bucket of water to each other to accomplish the end result. They all have a stake in the general store that is on fire.
Business cards have always been a viral marketing system as they get passed around to other people as well as word mouth.
On the Internet its writing an e-book, a report, or producing a software with your name and links in it. This creates a Viral marketing where people get to know your name and your product as it is passed around.
It can land in the lap of someone who was looking for it causing them to buy or find it profitable to themselves in some way. They click the added links and end up on your affiliate pages. You see how everyone profits from it.
It is one marketing technique that has made the Gurus well known and rich. Nothing new. Just reworked.
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