Quote:
Originally Posted by Dorian
The blog has an excellent point. Passion marketing or personal economics marketing comes to mind.
Don't find a product in order to...find a product you love is my philosophy.
|
I've been to a lot of blogs and websites, and the ones I return to are the ones with "heart". You can tell if a website is only up for monetization, or if the person truly loves their topic. You can do all the research you want, but if you aren't passionate about your subject, people will know.
A case in point is one website that I visited that was very successful. Others would try to recreate it, or compete, but none succeeded until one man, who was just as passionate about the subject as the original site's owner (but not quite as insane) stole a ton of his users for his own site. Those two sites are Gardenweb and Dave's Garden. Dave was a longtime member and contributor to Gardenweb. When things got really crazy there, and people were looking for somewhere else to go (there was none), Dave decided to start his own site and capitalize on an opportunity. Everyone said he would fail, but he hasn't. His site is now one of the most visited, and most subscribed to pay gardening sites on the web. Why? Because Dave is still there, still gardening, still loving what he does every day. What happened to Gardenweb? It finally sold out to iVillage when it just got to be too much to try to please everyone, and has pretty much gone downhill from there, while Dave's Garden continues to grow and prosper.
That story is one that spurs me on every day, knowing that while I can't compete with the bigger, more established sites like Frugal Village, or Frugal Gardening, I can offer something they don't, and pull in readers just for that. I'm finding my niche slowly, but I'm finding it, and I know I'll be successful, because I love what I do.
Unlike sites that only seek to monetize, I seek to teach and give for free what others charge for. I'm hoping that will differentiate me in the end, and be the reason for my success.