Short answer is break down the 100 products into themes and make a landing page for each theme. You might even create a landing page for each product and see which one works best. So for example, if your products are sodas of different brands, make a separate landing page for grape sodas, lemon-lime sodas, caffeine-free sodas, etc.
Goal of a landing page is to presell the product(s). And you must focus on the value of the product(s). That's hard to do with multiple products.
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