[Linda Buquet]

MLJen, I really love your videos and you paved the way there, so that was a great marketing idea that worked!

Niche - I agree that if you already KNOW how to play the game it's best to do it the way you describe because you know enough to pick the right niche that has lots of demand and conquer it, even if it's competitive.

However for newbies who have no chance of competing in a super competitive market, I think it's best to start with a small niche they are passionate about and know about, even if there isn't a huge demand. It's EXTREMELY important for newbies to get the positive reinforcement of some small successes early on or they get frustrated and give up. So a topic they are passionate about keeps them motivated and if it's not too competitive they get to see some early traffic and sales hopefully.

If they pick a big niche just, following the money - say insurance leads - they will have a hard time coming up with content, find it boring and unfullfiling PLUS not be able to compete and never get ANY traffic or sales, so the whole thing is a frustrating waste of time and they quit!