[geekchris]

hi all,

i have just started up my own business and finding out all the things to contend with. the biggest thing is determining my target market.

now i have decided i want to work with small businesses as i am most passionate about them. and in particular i was thinking of the retail industry and the food/beverage industry.

my question is, should i be making my target market more specific than just picking an industry and a size? at what point is your target market defined?

thanks for your help,

newbie chris