Know your market
I agree, so you started a business and currently dont know your target audience?
If this is true, you will now have to find your target audience based on your business... I know you said your interested in the food and beverage industry which is big, but, now you would need to figure who exactly you would like to target.. beacuse everyone eats and drinks!
After this you can begin marketing your site and creating a look and feel to pull your visitors in.
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